Análisis comparativo de las plataformas weka y microsoft analysis services para optimizar el desarrollo de minería de datos en la empresa prasol "Lacteos Santillan".

This paper aims to make a comparative analysis of the Weka Platforms and Microsoft Analysis Services to optimize the development of Data Mining Prasol Lácteos Santillán Company. This analysis was done through the creation of indicators from the conceptualization of the phases and tasks of the CRISP-...

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Detalles Bibliográficos
Autor Principal: Mojarrango Perlaza, Nay Lee (author)
Outros autores: Chalpabay Oleas, José Eduardo (author)
Formato: bachelorThesis
Idioma:spa
Publicado: 2016
Subjects:
Acceso en liña:http://dspace.unach.edu.ec/handle/51000/1623
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Summary:This paper aims to make a comparative analysis of the Weka Platforms and Microsoft Analysis Services to optimize the development of Data Mining Prasol Lácteos Santillán Company. This analysis was done through the creation of indicators from the conceptualization of the phases and tasks of the CRISP-DM methodology, resulting as the best tool of data mining than Weka beating Microsoft Analysis Services at 7%, according with proposed indicators focusing on optimization of mining process with CRISP-DM methodology, but this superiority is not statistically significant. The development of data mining was conducted using the CRISP-DM methodology and using the Weka tool, for this, a Datamart was performed with the SAP Data Services Designer tool. An RFM analysis was generated from the dimensional data, and using the Weka customer segmentation tool and product association was made, generating a report focused on the Company profitability increasing.