Contenido transmedia como una herramienta de difusión de productos de la empresa TOTALHOME en Riobamba

The research was carried out to design strategies using actions that contemplate transmedia content as a basis for the company 'Total Home', to create content that enables disseminating information about its products and position itself in the minds of consumers create new forms to reach t...

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Bibliografiske detaljer
Hovedforfatter: Cargua Pilataxi, Jhennifer Catherine (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2022
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Online adgang:http://dspace.unach.edu.ec/handle/51000/8584
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