Contenido transmedia como una herramienta de difusión de productos de la empresa TOTALHOME en Riobamba
The research was carried out to design strategies using actions that contemplate transmedia content as a basis for the company 'Total Home', to create content that enables disseminating information about its products and position itself in the minds of consumers create new forms to reach t...
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| Autor Principal: | |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2022
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| Subjects: | |
| Acceso en liña: | http://dspace.unach.edu.ec/handle/51000/8584 |
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