Creación de la marca territorial del cantón Guamote para generar posicionamiento en el público interno y externo en el periodo 2015 – 2016.
In the complex and changing environment in which we live, competition between brands is not generated in the outlets, are they virtual or real. The city brand is of great value to the management of municipal Marketing, as it represents a set of strengths and weaknesses linked to images we have of th...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/3243 |
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