Importancia de la fotografía de producto como estrategia de marketing en restobares de la ciudad de Riobamba
The current study was conducted with the aim of creating a photographic catalog of products, with the purpose of increasing the effectiveness of visual strategies that reinforce the identity of a restaurant-bar, improving the user experience, and raising the visibility of the brand in its competitiv...
Tallennettuna:
| Päätekijä: | |
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| Aineistotyyppi: | bachelorThesis |
| Kieli: | spa |
| Julkaistu: |
2026
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| Aiheet: | |
| Linkit: | http://dspace.unach.edu.ec/handle/51000/16480 |
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Lisää tagi | Yhteenveto: | The current study was conducted with the aim of creating a photographic catalog of products, with the purpose of increasing the effectiveness of visual strategies that reinforce the identity of a restaurant-bar, improving the user experience, and raising the visibility of the brand in its competitive environment. The research addresses the fundamentals of graphic design and marketing, considering product photography as a key communication tool that can impact perception and purchasing decisions regarding gastronomic offerings. Although there is research on photography and branding in gastronomy, there is little academic work dedicated to the use of product photography as a means of visual positioning in restobars in the city of Riobamba, revealing the need to explore this applied field in greater depth. To carry out the development, the Design Thinking methodology was used, which integrates the research process with design practices through its five phases. The findings indicated that photography created with consistent aesthetic and communicative criteria improves online presence, raises user perception, and promotes more effective visual communication for establishments. |
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