Motion Graphics como herramienta para potenciar la comunicación de un producto y/o servicio
Motion graphics is an animation technique that has gained tremendous popularity in the digital age and has become an effective tool for communicating complex visual messages. Many companies are currently using Motion Graphics as a marketing tool to promote their products and services. This research...
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2023
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| Schlagworte: | |
| Online Zugang: | http://dspace.unach.edu.ec/handle/51000/10884 |
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Tag hinzufügen | Zusammenfassung: | Motion graphics is an animation technique that has gained tremendous popularity in the digital age and has become an effective tool for communicating complex visual messages. Many companies are currently using Motion Graphics as a marketing tool to promote their products and services. This research project explores the use and importance of motion graphics in creating visual messages in the digital age. Through a literature review, it has been examined the techniques and tools used to create Motion Graphics and how these have evolved. In addition, the role of Motion Graphics in advertising is analyzed. The methodology used to conduct the study is Design Thinking, which allows us to approach the problem from a user-centered perspective and problem-solving, thus fulfilling the general objective of this thesis, which is to argue the importance of the use of Motion Graphics in the institutional communication of the Graphic Design career. The specific objectives are to diagnose the current state of institutional communication of the Graphic Design career of the UNACH, through the observation of its different digital platforms also to seek to substantiate the configuration of Motion Graphics within institutional communication through a bibliographic analysis of the techniques and tools used in the creation of Motion Graphics. The animation, design, and sound techniques used in the creation of Motion Graphics will be examined, and how these can be applied in the institutional communication of the Graphic Design career will be discussed. Finally, the creation of an audiovisual product using the Motion Graphics technique and each of the data obtained in the different research instruments such as the observation sheets of the social networks of the career, the interviews with expert teachers, and the surveys to the students of the Graphic Design career, This helped to have a vision of the current state of the communication of the race, and thus be able to propose a solution that goes according to the information obtained. |
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