Análisis del uso de infografías en la Fan Page de Diario El Comercio y su impacto en los lectores en el periodo (enero 2021 – julio 2021).
El Comercio journal infographics have drawn attention because of their entertaining and characteristic way of sharing information. This media creates infographics content different from those posted on traditional media. Its infographics include statistical data, maps, and typical graphics; its narr...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Ձևաչափ: | bachelorThesis |
| Լեզու: | spa |
| Հրապարակվել է: |
2022
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| Խորագրեր: | |
| Առցանց հասանելիություն: | http://dspace.unach.edu.ec/handle/51000/9061 |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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Ավելացրեք ցուցիչ | Ամփոփում: | El Comercio journal infographics have drawn attention because of their entertaining and characteristic way of sharing information. This media creates infographics content different from those posted on traditional media. Its infographics include statistical data, maps, and typical graphics; its narrative adapts to social media prosumers' new needs and uses resources that its audience is identified with. This research work makes a content analysis of 80 infographics posted between January and July 2021 on El Comercio journal fan page to know the elements used on the infographics and their impact on readers. For this purpose, analysis categories were identified in the infographics, and data matrices were created to store the information obtained. Besides, communication experts' support allowed gaining a broader view of the need for media to use resources such as infographics to share informative data and news. As a final result of this research, an infographic manual is proposed for media present on Facebook, with guidelines for planning, creation, and execution of this resource to offer information in the best way. |
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