Competitividad de las PYMES de la industria manufacturera de Riobamba, periodo 2023.
The main objective of this work is to determine the level of competitiveness of manufacturing SMEs in the city of Riobamba. For this, it was necessary to identify each area that evaluates competitiveness. The methodology used was descriptive, quantitative, and cross-sectional, so a measuring instrum...
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| מחברים אחרים: | |
| פורמט: | bachelorThesis |
| שפה: | spa |
| יצא לאור: |
2023
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| נושאים: | |
| גישה מקוונת: | http://dspace.unach.edu.ec/handle/51000/11020 |
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הוספת תג
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הוספת תג | סיכום: | The main objective of this work is to determine the level of competitiveness of manufacturing SMEs in the city of Riobamba. For this, it was necessary to identify each area that evaluates competitiveness. The methodology used was descriptive, quantitative, and cross-sectional, so a measuring instrument of 50 questions was applied to 109 SMEs. Cronbach's Alpha coefficient was calculated to measure its reliability, obtaining a high score, which indicates the statistical consistency of the data. A sub-sectoral analysis of each group belonging to the industry was carried out, with the result that the competitiveness of manufacturing SMEs in the city is high, of which the best-scoring dimensions were accounting and finance with 0,94 and marketing with 0,92. On the other hand, the lowest scores were in strategic planning, with 0,84, and human talent, with 0,85. |
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