“Los sistemas de producción y comercialización de los productos originarios de la zona en la parroquia Cotundo, cantón archidona, provincia de napo y sus efectos en el crecimiento empresarial local. Periodo 2015.”
The present research work comes before the need to know the effects on the business growth that production and marketing causes on native products from the parish Cotundo, being the reason why it sets up production processes to increase their productivity and marketing strategies to maximize their s...
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| Hlavní autor: | |
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2017
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| Témata: | |
| On-line přístup: | http://dspace.unach.edu.ec/handle/51000/4484 |
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Přidat tag | Shrnutí: | The present research work comes before the need to know the effects on the business growth that production and marketing causes on native products from the parish Cotundo, being the reason why it sets up production processes to increase their productivity and marketing strategies to maximize their sales and contribute to the business and economic growth of the parish. For this reason this research entitled: "THE SYSTEMS OF PRODUCTION AND MARKETING OF NATIVE PRODUCTS FROM THE PARISH COTUNDO, ARCHÍDONA CANTON, ÑAPO PROVINCE AND ITS EFFECTS ON LOCAL BUSINESS GROWTH, PERIOD 2015”, it aims to assess the effects on local production Systems business growth and commercialization of native products from the parish Cotundo, Archidona Cantòn, Napo province, applying a study which analyzes the production processes employed by the producers of the parish and negotiation strategies applied to the sale of its products and its contribution to business growth, ta order to implement processes involving technical support from private companies to create systems of production and achieve the maximum utilization of the product i ve capacity of the ¡and increasing its production for business and economic development, using indicators such as those of the supply and demand. The research work is divided into the following chapters: CHAPTER I: It is the referential framework, the problem approach, theoretical context, formulation of the problem, objectives and justification of the research. CHAPTER II: It is made up by the theoretical framework and the theoretical foundation defining topics concerning to the research, a brief history of parish Cotundo, its mission, vision, institutional valúes, objectives, organization structural chart, and the SWOT analysis in order to be clear about the objective of study problem. CHAPTER Id: Presents the methodological framework, hypothetical deductive method, research type, research design, population and sample, techniques and tools for data collection, analysis of results, processing of results and the hypothesis testing. CHAPTER TV- Contains the conclusions and recommendations of die research |
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