Análisis del discurso del presidente Daniel Noboa en TikTok durante los primeros 6 meses de gestión, del 23 de noviembre del 2023 al 23 de mayo del 2024
This study aims to analyze the discourse of President Daniel Noboa on the TikTok platform during the first six months of his administration, from November 23, 2023, to May 23, 2024. The central objective is to examine the discourse used by the president in his posts on TikTok to identify the rhetori...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | bachelorThesis |
| Iaith: | spa |
| Cyhoeddwyd: |
2025
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| Pynciau: | |
| Mynediad Ar-lein: | http://dspace.unach.edu.ec/handle/51000/15720 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | This study aims to analyze the discourse of President Daniel Noboa on the TikTok platform during the first six months of his administration, from November 23, 2023, to May 23, 2024. The central objective is to examine the discourse used by the president in his posts on TikTok to identify the rhetorical strategies. The posts were analyzed using two matrices. The first is a discourse analysis matrix, which includes the description of the video, tone of voice, language, format, and narrative, along with the rhetorical strategies, plus a relevance comment. The second matrix corresponds to content analysis. Its purpose is to identify the engagement of the posts by analyzing metrics such as type of content, likes, shares, views, and interaction rate. A survey was also conducted with 30 contacts who follow the president’s account, in order to understand the perceptions and level of influence generated by President Daniel Noboa’s discourse on TikTok. This information was essential to complete the qualitative analysis. The results show that ethos and pathos are used constantly, while logos appears less frequently. Some videos lack data, and during April and May, people asked for explanations. the survey agrees. |
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