“PROCESO HISTORICO DEL MERCADO DE PRODUCTORES SAN PEDRO DE RIOBAMBA Y EL IMPACTO SOCIO-ECONOMICO EN LOS MORADORES DE LOS BARRIOS ALEDAÑOS EN LOS ULTIMOS 5 AÑOS”

This thesis shows the impacts on marketing at the wholesale level in the city of Riobamba after the creation and operationalization of the Municipal Farmers Market San Pedro de Riobamba - EMMPA . With the move to new premises and the entrance of the administration as a new actor, the power relations...

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Hlavní autor: Cáceres Carrillo, Oswaldo Fabián (author)
Médium: bachelorThesis
Jazyk:spa
Vydáno: 2014
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On-line přístup:http://dspace.unach.edu.ec/handle/51000/2609
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Shrnutí:This thesis shows the impacts on marketing at the wholesale level in the city of Riobamba after the creation and operationalization of the Municipal Farmers Market San Pedro de Riobamba - EMMPA . With the move to new premises and the entrance of the administration as a new actor, the power relations in a historical set between the different participants were modified , because not only had to build this new social space , but involved a series parallel of adjustments in practices , representations and interaction styles traditionally rooted . These changes resulted in a series of tensions that arise from the way it was designed and how the company has been administered , and that evidence of gains and losses background who lived each one of the agents there immersed in a constant battle space and confrontation as is the market. Thus, from a conceptual perspective to understand the market , analyze the changes inside, drawing parallels between the situation described the market who qualify as a colonial institution , and it is now possible to identify from the information collected in fieldwork . It is then to show that what happened in this social space is indeed accurate and cyclical events such as the creation of the wholesaler , but also respond to changes in society in general, and their transformations in the economic and social sectors of the inhabitants of surrounding neighborhoods .