La Gestión Comercial en la Prestación de Servicios en la Empresa RE/MAX Inversión Inmobiliaria de la Ciudad de Riobamba.

This research work deals with commercial management and its influence on the provision of services in the company RE/MAX Real Estate Investment period 2022, based on the commercialization of real estate from houses, apartments, land, suites, in different places of the city. In the research work, the marketing mix of the independent variable commercial management was taken as the main reference, being an important part of it, when carrying out various activities that make the goods known and provide services in order to provide customer satisfaction. For its development, the conceptualization study of commercial management is important, as well as the provision of services, in addition to the correct analysis and processing of data, the statistical software IBM SPSS Statistics 25 was used, where information was presented through tables statistics, and graphs of the surveys carried out, at the same time with the results, it was possible to make proposals for strategies in order to improve the commercial management and the provision of company services. Thus, the Chi-Square statistical test was also used to comply with the hypothesis verification. To conclude with the research work, the respective conclusions and recommendations generated thanks to the study variables were presented.

• Autor principal: Mancheno Freire, Marcos Alexis (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2023
• Matèries: Gestión Comercial; Marketing mix; Prestación de servicios; RE/MAX Inversión Inmobiliaria
• Accés en línia: http://dspace.unach.edu.ec/handle/51000/10883