Creación de un plan estratégico publicitario mediante el método AIDA para el posicionamiento de la microempresa Provetal Campo en medios digitales y tradicionales

The objective of this research work was to create a strategic advertising plan based on the AIDA method to improve the positioning of Provetal field in digital and traditional media. For this purpose, the AIDA methodology was used, whose stages are based on attention, which is based on attracting at...

• Κύριος συγγραφέας: Guamán Cargua, Omar David (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2024
• Θέματα: PLAN ESTRATÉGICO PUBLICITARIO; MÉTODO AIDA; POSICIONAMIENTO; MEDIOS DIGITALES
• Διαθέσιμο Online: http://dspace.unach.edu.ec/handle/51000/14021