El rol de la mujer en las plataformas de distribución de contenidos informativos de Guaranda, periodo enero - julio 2021.
Ten media of the Guaranda canton registered by the Communication Council in 2021, which have migrated to the web and developed through platforms of distribution of informative content, allowed the study of women's role in them. The research is based on the critical paradigm, Horkheimer's c...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | bachelorThesis |
| Giella: | spa |
| Almmustuhtton: |
2022
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| Fáttát: | |
| Liŋkkat: | http://dspace.unach.edu.ec/handle/51000/9093 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | Ten media of the Guaranda canton registered by the Communication Council in 2021, which have migrated to the web and developed through platforms of distribution of informative content, allowed the study of women's role in them. The research is based on the critical paradigm, Horkheimer's current of thought, and Raymond Williams' cultural studies, complemented with a qualitative methodology. The present research shows that the presence of women communicators is 30%, and the most frequent activity they perform is in musical content with 41%. In addition, after the application of interviews, it is projected that in Guaranda, female communicators are primarily involved in entertainment or informative spaces, with a minority presence in managerial roles and opinion spaces. However, from the life stories, it is concluded that, in a society that discriminates against women, they have become the protagonists of change, and their participation is increasingly evident in the distribution platforms of news content. Finally, it is recommended that the platforms above generate community spaces in which women are much more included. Likewise, women communicators should champion content with a gender and leadership approach. |
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