Promoción turística para un mayor flujo de visitantes en el Convento de la concepción, Museo de Arte Religioso
The Museum of Religious Art of the city of Riobamba, belonging to the Convent of the Franciscan Conceptionist Mothers, established in 1980 and remodelled in 1997, is one of the jewels of the culture, history, and religious tradition of the old and new Riobamba. It is considered one of the best museu...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2025
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| Online dostop: | http://dspace.unach.edu.ec/handle/51000/15378 |
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Označite | Izvleček: | The Museum of Religious Art of the city of Riobamba, belonging to the Convent of the Franciscan Conceptionist Mothers, established in 1980 and remodelled in 1997, is one of the jewels of the culture, history, and religious tradition of the old and new Riobamba. It is considered one of the best museums of religious art in Ecuador. The museum is distributed in 14 rooms that exhibit a number of works of great economic and cultural value. The main objective of this research work is to determine the relationship between tourism promotion and the flow of visitors to the museum. The research was carried out with a non-experimental, correlational, and cross-sectional design; surveys were applied for both study variables; it was developed through bibliographic information; field visits were also carried out at the study site, with which data could be obtained through the application of surveys to tourists who visited the museum; and the second survey was applied to a part of the population of Riobamba. Subsequently, with the information obtained, it was possible to apply our instruments previously validated by the group of experts. The result obtained allowed us to know the perceptions of the respondents. Finally, with the data obtained, a proposal was proposed that consists of a plan of advertising and promotion strategies for the Museum of Religious Art of the city of Riobamba, the same that will serve the tourist establishment as information for decision-making and the creation of new projects that help promote, disseminate, and raise awareness among tourists who visit these cultural heritage assets that Riobamba has. |
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