Análisis de los titulares en la plataforma digital de Diario Extra del Ecuador, en temas vinculados con el COVID - 19, período marzo – agosto de 2020.

The main objective of this research project is to carry out a content analysis on the headlines published by Diario Extra in response to the COVID-19 pandemic structured through a qualitative matrix where we can verify types of headlines, typography, number of characters, font type, font size, character of writing and font style that allows to arrive at an interpretation and discussion of results. In this way it is intended to structure the composition of the headlines published by the medium and analyze within the framing approach the types of framing that is the object of study of the covers. The support of the research was complemented by the theoretical framework using basic concepts such as: communication, structuralist theory, framing theory, agenda setting, framing, framing types, headlines in communication, headline types, sensationalism, yellowing, COVID-19, among other topics. The research is based on a signing on the digital platform of the Diario Extra in the period March - August 2020, determining a sample of 120 headlines that corresponds to the same number of content that are source of analysis, it is also calculated randomly to analyze the 20 holders with the greatest impact within 6 months. Finally, this research, which was also analytical, scientific, descriptive and explanatory, used instruments such as: a documentary review and interviews to arrive at the results achieved. As a final product, a scientific article on the results of the research project is proposed for publication in an academic journal.

• מחבר ראשי: Vásconez Cevallos, Joselin Maribel (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2023
• נושאים: Comunicación; COVID-19; Titular; Encuadre; Noticia; Diario Extra
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/10948