Análisis de contenido de Diario Regional los Andes en su versión digital sobre noticias relacionadas a la pandemia del coronavirus en Chimborazo, periodo marzo – agosto 2020

Abstract This investigation, called "Content analysis of Diario Regional" Los Andes ", in its digital version on news related to the coronavirus pandemic in Chimborazo in the period March-August 2020", was developed with the aim of knowing how the Regional newspaper "Los Andes" produced its news for digital platforms and what thematic axes it addressed. It was decisive in this research to specify the criteria of cyberjournalistic quality, such as the use of hypertextuality, multimedia and interactivity (comments, shares, reproductions). A quantitative-qualitative research was projected, that is, to assess our research, a content analysis matrix was applied and interviews were conducted with the digital journalist and person in charge of managing the newspaper's web platform, Pamela Villa; and, to an expert in the field of digital communication, Alberto Rosero, in order to contrast the research, reaching the conclusion that the theme of health crisis predominated and that it was mainly addressed through informative and chronic notes. In addition, the publications on the media's web portal do meet cyberjournalistic quality criteria; However, Diario Regional "Los Andes" does not have an updated manual of digital communication for times of crisis. This is why a manual for writing news on digital platforms oriented to crisis situations was proposed, a proposal that could well be a model for digital media that seek to position themselves on the web. Palabras clave: content production, multimedia ,coronavirus, interactivity Reviewed by: Lcda. Diana Chávez English Professor. c.c. 065003795-5

• Glavni autor: Andrés Muricio, Sánchez Miranda (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2021
• Teme: producción de contenidos; coronavirus multimedialidad; Diario Los Andes; plataformas web
• Online pristup: http://dspace.unach.edu.ec/handle/51000/8125