Oferta Turística y Manifestaciones Culturales en la comunidad Rumicruz, Parroquia Santiago de Calpi, Cantón Riobamba.

ABSTRACT: The degree work titled "Tourist Offer and Cultural Manifestations in the Rumicruz Community, Santiago de Calpi Parish, Riobamba Canton" aims to examine the relationship between tourist offer and cultural manifestations in the Rumicruz community, located in Santiago de Calpi, Riobamba Canton, characterized by its culture and geography, based on its own identity, history, and dynamics that distinguish it from other communities in the area. On the other hand, being a mixed-method research, non-experimental and cross-sectional research methods were chosen, obtaining information through observational studies to document it and to understand the local environment by applying a field research design. The technique used was a questionnaire based on the Likert scale, applied to the independent variable corresponding to the tourist offer to 35 tourists from the Rumicruz sector, while the dependent variable, tourist offer, also involved 128 representatives of the economically active population of the community. The analysis was conducted using statistical tools such as the Spearman correlation coefficient using IBM SPSS software. The results of the statistical tests provide important information about the presence or absence of a significant relationship between tourist incentives and cultural expressions. This work not only focuses on presenting statistical data but also aims to provide a deep understanding of the dynamics between tourist services and cultural expressions, emphasizing the importance of preserving and promoting the cultural richness of the community for community development. Keywords: Tourist offer, cultural manifestations, culture, cultural diversity, destination.

• Autor principal: Olmedo Tierra, Ambar Dayana (author)
• Formato: bachelorThesis
• Publicado: 2024
• Materias: Oferta turística; manifestaciones culturales; cultura; diversidad cultura
• Acceso en línea: http://dspace.unach.edu.ec/handle/51000/12974