El neuromarketing en la competitividad de la empresa de lácteos paraíso en el cantón Salcedo

Neuromarketing is a current topic of great importance in large companies so that this research will focus on the study of neurosciences accompanied by the study of competitive advantage. Once the importance of research is understood, it is essential to know if persuading through sight influences the acquisition of new customers; this is a key element to have a competitive advantage that allows differentiation within other dairy companies in the Cotopaxi Province. Therefore, this research aims to determine how neuromarketing influences the competitiveness of the Paraíso dairy company in the Canton of Salcedo. In this research work, a survey was applied to the customers of the products to determine how neuromarketing influences the competitiveness of the Paraíso dairy company in Salcedo Canton, who collaborated with their answers and data to support this research. The data obtained was analyzed, where it could be seen that customers prefer to buy products based on their image, referring to the fact that neuromarketing advertising is essential for the positioning of a company.

• Hlavní autor: Bautista Correa, Luis Miguel (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2025
• Témata: Neuromarketing; Competitividad; Posicionamiento; Clientes
• On-line přístup: http://dspace.unach.edu.ec/handle/51000/15274