Influencia visual del packaging en la decisión de compra de los productos de marca blanca en los distintos supermercados de la ciudad de Riobamba.
The research focused on the analysis of the visual influence of product packaging. white line in the decision to purchase products in supermarkets in the city of Riobamba, especially in the Supermaxi chain. A descriptive research was carried out on mixed order, combining qualitative and quantitative...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/12271 |
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