Análisis del manejo de información en los perfiles de Facebook de Barcelona S.C. y Liga de Quito desde el Modelo de Comunicación Digital Interactiva, durante la primera y segunda etapa de la Liga Pro 2020.
During the 2020 pandemic and with the world going through a health crisis, the EcuadorianPro League championship had to be paralyzed and for this reason, the soccer teams had to continue reporting what was happening through social networks. Barcelona Sporting Club and Liga Deportiva Universitaria de...
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| Hlavní autor: | |
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2022
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| Témata: | |
| On-line přístup: | http://dspace.unach.edu.ec/handle/51000/9281 |
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Přidat tag | Shrnutí: | During the 2020 pandemic and with the world going through a health crisis, the EcuadorianPro League championship had to be paralyzed and for this reason, the soccer teams had to continue reporting what was happening through social networks. Barcelona Sporting Club and Liga Deportiva Universitaria de Quito are the objects of analysis for their participation during the tournament, due to the number of followers they have on Facebook. Based on the parameters stated above, this research studies the information management of both teams through the theory of interactive digital communication postulated by Scolari, through the qualitative-quantitative methodology by means of content analysis and the compilation of the publications of both teams, evaluating aspects such as multimedia, interactivity and hyper textuality, according to what Scolari mentioned. |
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