El tratamiento de la identidad corporativa del GAD de san isídro de patulú y su incidencia en la opinión pública de las parroquias rurales del cantón guano

This research presents,in five chapters, an analysis of Corporate Identity for the Decentralized Autonomous Government of Patulú San Isidro and its impact on the rural parishes of the canton Guano. The first chapter covers the problem statement, formulation of the problem, the general objective, the specific objectives and rationale and importance of the topic described, and the basic guidelines, which guided this research. The second chapter consists of the theoretical foundation and scientific basis, the theoretical, conceptual and doctrinal problems of the treaty, and the topic of Corporate Identity GAD San Isidro de Patulú and its impact on public opinion in the rural parishes of the canton Guano during the period January - December 2013. The third chapter is concerned with the methodological process applied in carrying out the investigation, the information gathered from the data, the hypothesis of the study, and new information obtained from the study. The fourth chapter covers the conclusions and recommendations based on the study. The fifth chapter presents a proposed corporate identity manual, which is intended to be a guide to enhance the identity of the GAD of San Isidro.

• Κύριος συγγραφέας: Abarca Cazco, Jenny (author)
• Άλλοι συγγραφείς: Novillo Ayala, Carla (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2016
• Θέματα: Identidad Corporativa; Imagen Corporativa
• Διαθέσιμο Online: http://dspace.unach.edu.ec/handle/51000/1396