Servicio al cliente y la competitividad en el sector agrícola de la empresa “RIOAGRO”, cantón chambo

The objective of this research work is to determine whether customer service influences competitiveness in the agricultural sector of the company “RIOAGRO” in the canton of Chambo, using the hypothetical-deductive methodology through the descriptive research approach and field research with a non-experimental research design. Working with its population of 50 recurring customers and 5 employees, there was no sample because it is a small population and worked with the universe, and the information collected could be obtained through the use of techniques such as a survey of customers of the company and the interview directed to the officials of the organization. With the information, it was possible to perform an analysis and interpretation of the results obtained, and with the help of data analysis software, it was possible to process the information. Reaching a conclusion that customer service influences the competitiveness of the company and which has several shortcomings and because of this cannot provide quality care, at the same time the dissatisfaction of customers, therefore, several strategies were raised to help with benefits, and they detail the activities, the time they will be used, those responsible, and their budget in order to improve customer service in the company.

• מחבר ראשי: Murillo Yupangui, Jose Luis (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2024
• נושאים: Servicio al cliente; Calidad; Competitividad; Mejora y satisfacción
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/14012