Aplicación publicitaria en lengua kichwa, de la parroquia cacha, como estrategia de difusión cultural en la ciudad de Riobamba, provincia de Chimborazo, durante el periodo febrero – abril del 2012
The present research takes as a target to spread the cultural events (stories-ethnographic) in Cacha, culture very rich in ancestral heritage and its tourist attractions. The methodology used was the deductive where data were collected to the target audience, through surveys using questionnaires. On...
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
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2016
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| Gaiak: | |
| Sarrera elektronikoa: | http://dspace.unach.edu.ec/handle/51000/2177 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | The present research takes as a target to spread the cultural events (stories-ethnographic) in Cacha, culture very rich in ancestral heritage and its tourist attractions. The methodology used was the deductive where data were collected to the target audience, through surveys using questionnaires. On the other hand iconographic symbols and colors representative of Cacha were determined and after the corresponding analysis, carry out an isologo that identifies the culture mentioned before. This was followed by an advertising campaign that consists of: A billboard, radio and TV spots, this will help to spread and promote in kichwa language the Cacha culture in the public Intercultural Bilingual educational unit in the city of Riobamba. |
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