Implementación de las herramientas de las tecnologías de la información y comunicación Tic´s y su incidencia en el desarrollo económico de las pymes sector hotelero de la ciudad de Riobamba, periodo 2014-2015.
According to a preliminary diagnosis was evident that the hotel sector of the Riobamba city make hotels, inns, and pensions which are mostly hotels with category three-star, their efforts are focused on using technology information and communication Tic's with the aim of achieving customer loya...
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| Formato: | masterThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Acceso en liña: | http://dspace.unach.edu.ec/handle/51000/1733 |
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Engadir etiqueta | Summary: | According to a preliminary diagnosis was evident that the hotel sector of the Riobamba city make hotels, inns, and pensions which are mostly hotels with category three-star, their efforts are focused on using technology information and communication Tic's with the aim of achieving customer loyalty through personalized service. The rise of information technology and communication Tic's, especially the impact of Tic's in the hotel sector of the Riobamba city in recent years have encouraged innovation through the implementation and use of technological tools they allow to improve economic growth, development and use of hotel websites, with features and capabilities, both as regards the dissemination of products and services to customers and facilitating sales processes and reserve, are one of the main objectives of technological innovation using technological tools. Currently all facilities are directing their efforts and decisions to plan and implement profound changes and innovations, such as the incorporation of the Internet, use of social networks, web, e-commerce site, among others. In the case of the hotel sector of the Riobamba city the corporate website records a growing progression as a sales channel, thanks to the continuous efforts of improvement and optimization of the same, by associativity that minimize costs and maximize profitability, with this proposal as is the proper management of the website and social networks in the hotel sector allowed to perform specific operations to promote specific services, such as lodging, dining facilities, events, among others, consequently it has become clear that technologies information and communication Tic's, using technology tools that are available to us strengthen and contribute to the local and national economy, becoming one of the key sectors of Ecuador's PIB. |
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