La imagen corporativa de Ecuavisión y su incidencia en la audiencia de las parroquias urbanas del cantón Riobamba, período agosto – diciembre 2014.

The corporate identity of a company is defined as a set of attributes and values ​​of any company or any individual, pose: His personality, his rationale, his spirit or soul. The image that reflects the company through personality, others will be identified and placed a greater or lesser scale. The company itself will be released through their own norms and behavior, culture of the company. All companies, though not communicate anything, continually emit messages around. The visual image is one of the priority Medes, most companies use to transmit and express their identity, showing them to the public. The mass media should also reference these two corporate issues, because they insist on the level of perception that public opinion has on them. This research aimed to identify precisely the elements of corporate identity Ecuavisión Channel 29 and the way people perceive them to determine whether this has an impact on the level of preference. The media of Riobamba meeting in the imagination of people who tune in, this was evident in the results of the instruments were applied. From this research the managerial level of riobambeño mass media must make decisions that allow you to first improve the way it works; Second, empower their workers what the average is for the audience that prefers; and third, to continuous improvement tool that allows project into a different form of communication.

• Autor Principal: Colcha Chavarrea, Alex Mauricio (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2016
• Subjects: Ecuavisión; Incidencia en la audiencia
• Acceso en liña: http://dspace.unach.edu.ec/handle/51000/1698