Producción y comercialización de tilapia y su contribución a la generación de campos ocupacionales en las parroquias de general plaza y yunganza del cantón limón indanza, provincia de morona santiago en el período 2013-2014.
This work was aimed at the production and marketing of tilapia, and its contribution to the generation of occupational fields in the parishes of General Plaza and Yunganza Canton Limón Indanza province of Morona Santiago, in the period 2013 - 2014, it was out by designing a cross non-experimental re...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | masterThesis |
| Giella: | spa |
| Almmustuhtton: |
2016
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| Fáttát: | |
| Liŋkkat: | http://dspace.unach.edu.ec/handle/51000/1519 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | This work was aimed at the production and marketing of tilapia, and its contribution to the generation of occupational fields in the parishes of General Plaza and Yunganza Canton Limón Indanza province of Morona Santiago, in the period 2013 - 2014, it was out by designing a cross non-experimental research, applying a quantitative research and qualitative, allowing us to determine the feasibility of creating a micro or small fish business and its contribution to the creation of new occupational fields, establishing a solid administrative structure formally determining the organization, production, marketing and promoting the optimization of resources, adequate and timely management that is reflected in the profitability of the organization. That is why this investigation has a diagnostic phase, which allowed us to know the real situation of the fishery sector of the study area, a stage of drafting the proposal, which is composed of different areas such as the Organization and management, where the mission, vision, values, SWOT analysis and functional organizational structure was developed; Legal Area in the legal form of the organization and rules governing it was determined; Production Area, which describes the process of production and marketing of tilapia, flowcharts of processes and personnel required; Marketing Area, determines the target population and sample, supply, demand, unsatisfied demand, product definition and innovative aspects, brand, logo and slogan, presentation and market price of the product, publicity, advertising, distribution systems, alternative markets and the definition of competition; in the financial area investment plan and financial assessment it was developed, that through the different indices allowed us to determine the favorable feasibility, then the implementation of the proposal was made, through training, training and training Associates the organization. Through this investigation it has been possible to determine the contribution of the production and marketing of tilapia, in the creation of new occupational fields, which allows them to improve their quality of life according to the provisions of the Constitution of Republic, contributing with good living or sumac kawsay. |
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