Las TICs y los procesos de atención al cliente en el restaurante “La Sazón Ambateña” en la ciudad de Ambato.

The present research aims to determine how ICTs impact customer service processes at the restaurant "La Sazón Ambateña" in the city of Ambato, known for providing lunches and offering healthy products for human consumption. However, in recent years, problems have been identified, such as slow customer service processes that need updating and a lack of strategies to implement cutting-edge technology, which are affecting its market positioning. Thus, in this research, the methodology used was the hypothetico-deductive method, employing a descriptive and field research approach with a non-experimental design. The total population worked with consisted of 80 customers of the restaurant, and there was no sample due to the small size of the population. The information collected was obtained using techniques such as a survey directed at all the restaurant's customers, followed by analysis and interpretation of the results. The data was processed using data analysis software (SPSS). In conclusion, it was determined that ICTs are beneficial for improving customer service processes. As a solution, some strategies were proposed that outline the benefits, activities, and responsibilities, along with the necessary budget and time for proper implementation, to help improve customer service processes based on ICTs within the restaurant "La Sazón Ambateña."

• Автор: Albuja Vallejo, Lenin Omar (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2024
• Предмети: TICs; Procesos; Beneficios; Estrategias
• Онлайн доступ: http://dspace.unach.edu.ec/handle/51000/14184