“ANÁLISIS DEL TRATAMIENTO INFORMATIVO DEL NOTICIERO DE ECUAVISIÓN Y SU IMPACTO EN LA OPINIÓN PÚBLICA DE RIOBAMBA, ENERO – JUNIO 2018”.

In this research entitled 'Analysis of the informative treatment of the Ecuavisión news program its impact on the public opinion of Riobamba, January - June 2018', it was screened with the objective of measuring the impact of the public opinion of Riobamba citzenship. It began with the analysis of the problem and the definition of the general objective and the specific objectives to continue with the theoretical framework where reference made to topics and sub-themes related to the independent variable that the analysis of the Ecuavisión star news program channel 29 and of the dependent variable that is the impact on public opinion, continuing with the definition of terms, discussion of results and operationalization of the variables. The technique of content analysis was used, for which a description was made of the time allocated to each actor of the events, the images used, the locutions and bits used, the highlighted information and the location within the program. Similarly, it is concluded if the Ecuavisión news channel informs or misinforms its viewers as a result of these events and the actions of our country. The research methodology, begin with the illustration of methods, type and design of research, population and sample established with 329 inhabitants, techniques and data collection instruments and procedural techniques for analysis, for this the technique of the survey and interview accompanied by the instruments that are the survey guide and interview guide, with whose data we proceeded to perform the analysis and interpretation of results to proceed to determine their deduction with the percentages obtained. The data obtained from the survey served to determine the conclusions and recommendations. A high-impact research is determined by virtue of the fact that the results obtained allowed us to visualize the great interest that the citizens have in listening to the news, which they need to expand their coverage with interviews and news from the place of the events, they also raise the need to that through television. The viewer is a critical entity before what he observes and hears, the journalist is the only one who has the power to achieve this type of attitude in the viewer, he will only achieve it through his impartiality, veracity, professionalism, and without the use of the sensationalism as a resource to reach viewers.

• Autor principal: Carrillo Aldaz, Dennis Fabián (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2019
• Materias: NOTICIA; INFORMACIÓN
• Acceso en línea: http://dspace.unach.edu.ec/handle/51000/5445