Planificación estratégica y la toma de decisiones en el servicio automotriz “GR” - Riobamba.

The objective of the research project was to determine how strategic planning affects decision-making in the “G.R” Automotive Service in Riobamba City. For this purpose, a theoretical framework was established to help us collect the necessary information about the two variables under study. In the methodological part, the hypothetical-deductive method was applied, which allowed the formulation and verification of the hypotheses. This research focused on the observation, collection, and analysis of data, without altering the variables of the Automotive Service “G.R” of the city of Riobamba as the object of the study with the help of a survey of the ten employees of the establishment, the data was collected and for their processing, logical statistical techniques and tools were used, such as Microsoft Office Excel and the IBM SPSS Statistics 23 software, through which statistical tables and graphs were created for easy interpretation of the results obtained. In this way, the impact that strategic planning has on decision-making was demonstrated.

• المؤلف الرئيسي: Ramírez Allauca, Erika Isabel (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2025
• الموضوعات: Planificación estratégica; Toma de decisiones; Estrategias; Recursos; Incidencia
• الوصول للمادة أونلاين: http://dspace.unach.edu.ec/handle/51000/14699