Certificación de calidad y empresas turísticas en el cantón Guano, provincia de Chimborazo

ABSTRACT: The main objective of this research study was to focus on tourism which has become increasingly demanding when choosing a tourist product or service nowadays, on the other hand, tourism providers have the challenge of satisfying the needs and perspectives of the tourist and at the same tim...

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Detaylı Bibliyografya
Yazar: Orozco Macao, Sabrina Mishell (author)
Materyal Türü: bachelorThesis
Dil:spa
Baskı/Yayın Bilgisi: 2024
Konular:
Online Erişim:http://dspace.unach.edu.ec/handle/51000/13652
Etiketler: Etiketle
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Özet:ABSTRACT: The main objective of this research study was to focus on tourism which has become increasingly demanding when choosing a tourist product or service nowadays, on the other hand, tourism providers have the challenge of satisfying the needs and perspectives of the tourist and at the same time provide confidence in their product or service, but the biggest challenge for tourism providers is to face the great competition and to stay in the tourism market. The following research focused on identifying the relationship between quality certification and tourism enterprises in the Guano canton, province of Chimborazo, using a mixed research approach, correlational, descriptive and non- experimental research design, it was finally proved that both variables are related.