Estrategia de Inbound Marketing para el diseño de experiencias virtuales y posicionamiento en clientes potenciales para la microempresa “La Casa del Accesorio Automotriz
Inbound marketing is essential in generating content to develop engagement and prioritize user retention. This research aimed to apply inbound marketing strategies in the design of virtual experiences and for the positioning of potential customers in the micro company "La Casa del Accesorio Aut...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2025
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| Subjects: | |
| Acceso en liña: | http://dspace.unach.edu.ec/handle/51000/14760 |
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Engadir etiqueta | Summary: | Inbound marketing is essential in generating content to develop engagement and prioritize user retention. This research aimed to apply inbound marketing strategies in the design of virtual experiences and for the positioning of potential customers in the micro company "La Casa del Accesorio Automotriz market." The methodology was quantitative and qualitative; inductive and deductive methods were used for analysis, synthesis, and scientific observation; the research was non-experimental and applicative; and research instruments, interviews, surveys, and observation guides were used. As a result, social media traffic was increased, contributing significantly to an upturn in sales. It is concluded that visual balance, typographic coherence, and color palettes were key improvements in the graphic line to attract the audience, as established by the theories of experts such as Ellen Lupton and Johannes Itten. |
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