El marketing estratégico y la fidelización de los clientes en la empresa American Jeans

The inveswtigative work titled “Strategic Marketing and customer loyalty in the American Jeans Company” set out the general objetive of derteminign how strategic marketing influences customer lolalty in the company. Likewise, determine theoretical fundaments of strategic marketing and costumer loyal...

• מחבר ראשי: Moreira Zambrano, Erika Melisa (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2025
• נושאים: Marketing estratégico; Fidelización; Clientes
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/14954