Análisis de mercado del Bulevar Peatonal en la avenida Daniel León Borja en la ciudad de Riobamba.

This research aims to analyze the potential market, consumer needs, and business opportunities along Avenida Daniel León Borja, a pedestrian boulevard in Riobamba, to gather key information for designing strategies that foster the sector’s economic and social development. A mixedmethods approach was adopted, integrating qualitative and quantitative methods through the analysis of both primary and secondary sources. The collected data validated the proposed hypotheses, showing favorable acceptance—83.1%—among residents and tourists toward the current offerings, as well as growing interest in incorporating new commercial initiatives. This confirms the existence of a potential market in the area. However, the results also revealed concerns related to pedestrianization, particularly regarding mobility and safety, highlighting the need to implement appropriate measures to address these challenges. In conclusion, the analysis confirms the hypothesis that a significant potential market exists, positioning the area as a key opportunity to promote Riobamba’s economic and social development. Implementing strategies that balance consumer demands with mobility and safety requirements will be essential for the project’s success.

• Hlavní autor: Codel Bueno, Cristina Belen (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2025
• Témata: Mercado potencial; Bulevar; Desarrollo socioeconómico
• On-line přístup: http://dspace.unach.edu.ec/handle/51000/16297