Promoción y turismo cultural en el cantón Guano, provincia de Chimborazo
The purpose of this research was to analyze the impact of promotion strategies on cultural tourism in the Guano canton, highlighting how brand image, advertising, and marketing management contribute to attracting visitors. To achieve this, a quantitative approach was adopted, with a descriptive and...
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2025
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| Sujets: | |
| Accès en ligne: | http://dspace.unach.edu.ec/handle/51000/14576 |
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