Promoción y turismo cultural en el cantón Guano, provincia de Chimborazo

The purpose of this research was to analyze the impact of promotion strategies on cultural tourism in the Guano canton, highlighting how brand image, advertising, and marketing management contribute to attracting visitors. To achieve this, a quantitative approach was adopted, with a descriptive and...

• المؤلف الرئيسي: Balladares Balladares, Jesus Alexander (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2025
• الموضوعات: Promoción; Turismo cultural; Cantón Guano; Imagen de marca; Estrategia de marketing
• الوصول للمادة أونلاين: http://dspace.unach.edu.ec/handle/51000/14576