“El fan page de la federación ecuatoriana de deportes para personas con discapacidad visual, como herramienta de comunicación, período 2018”.
This research called “The fan page of the Ecuadorian Federation of Sport for People Whit Visual Disabilities, as a communication tool, period 2018”, aims to analyze the fan page of the Ecuadorian Federation of Sport for People Whit Visual Disabilities, “FEDEDIV” as a communication tool, period 2018....
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2020
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| Schlagworte: | |
| Online Zugang: | http://dspace.unach.edu.ec/handle/51000/6432 |
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Tag hinzufügen | Zusammenfassung: | This research called “The fan page of the Ecuadorian Federation of Sport for People Whit Visual Disabilities, as a communication tool, period 2018”, aims to analyze the fan page of the Ecuadorian Federation of Sport for People Whit Visual Disabilities, “FEDEDIV” as a communication tool, period 2018. It was developed through the analysis of publications to encourage the best use of this communication tool. The deductive-inductive method was used in the research. In addition, a qualitative-quantitative work was carried out, by means of which it was possible to analyze 298 publications that have been made on the fan page of de Ecuadorian Federation of Sport for People Whit Visual Disabilities during 2018. Surveys were also applied to research universe because there were 240 athletes with visual disabilities who are part of the 16 affiliated clubs to (FEDEDIV). It should be noted that these data were updated to 2018. In order to complement the research, some interviews were conducted with three professionals on digital communications, marketing and communication and inclusion. Whit the use of the aforementioned instruments, it was concluded that images were most published on the fan page of (FEDEDIV). However, the followers prefer to appreciate audios and videos, whit grater description and they should be more inclusive and reach the target audience that are visually impaired people. Moreover, the page needs to distribute more harmonious and uniform content. Finally, whit the results and analysis of the surveys, matrix of publications and interviews, a proposal for the publication guide focused on people whit visual disabilities was developed. |
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