Oferta y Promoción Turística del cantón Pelileo, provincia de Tungurahua.

The objective of this research project is to determine the relationship between the offer and the tourism promotion of the Pelileo canton, province of Tungurahua. The deductive and analytical research method is applied with a quantitative, qualitative and field approach where the basic instrument for the research is a survey based on the independent variable "tourism offer" was applied to 31 service providers in the Pelileo canton, from The dependent variable "tourism promotion" was applied to 230 tourists in order to obtain information on both variables, performing their respective tabulation and analysis, then applying Cronbach's alpha that contributed to determining the reliability of the instruments. In addition, the Pearson coefficient was used to verify the proposed hypotheses, and thereby obtain conclusions and recommendations. As a result, it can be witnessed that there is poor tourism promotion in the Pelileo canton, observing that 36.96% of tourists visited it for business. It is concluded that the offer is not related to the tourism promotion of the Pelileo canton, province of Tungurahua. Finally, it is proposed to implement digital marketing strategies to improve tourism promotion.

• Autor principal: Sánchez Panamito, Kevin Alexander (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2023
• Materias: Promoción turística; Estrategias; Marketing digital; Oferta
• Acceso en línea: http://dspace.unach.edu.ec/handle/51000/11666