Estudio de factibilidad para implementar una microempresa procesadora de Sustituto de Café utilizando raíz de Taraxacum officinale y Vicia faba
In the present work a problem is determined in the city of Riobamba, the same that is the lack of microenterprises generating employment and aware of the importance of maintaining good health this project was born, the same that aims to conduct a feasibility study consisting of three studies, such a...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/8445 |
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Add Tag | Summary: | In the present work a problem is determined in the city of Riobamba, the same that is the lack of microenterprises generating employment and aware of the importance of maintaining good health this project was born, the same that aims to conduct a feasibility study consisting of three studies, such as: market research, technical study and financial study. Simultaneously, a situational diagnosis of the coffee market and its substitute products in the city of Riobamba is carried out, evaluating the organoleptic characteristics by tasting the formulation of the Coffee Substitute based on Dandelion and fava bean, and based on the results of the applied studies, an evaluation of the project can be made. A methodology based on analytical, deductive and inductive methods is used. Application of techniques such as direct observation and surveys applied to the inhabitants of the different parishes of the city of Riobamba, who will be the sample to verify the acceptability of the Coffee Substitute. In the market study, the size of supply and demand is determined, then a marketing plan is made where the four P's (product, price, place and promotion) are established. During the technical study, emphasis is placed on the location of the plant, as well as the description of the required machinery, equipment and tools, production process, flow chart and process diagrams. Chapter III refers to the financial study, establishing the investment amount of $9,093.00, which is made up of 10% equity capital and 90% external capital, obtained through a loan financed by BanEcuador at an annual interest rate of 10.21%. It also establishes the cost structure, profit and loss statement, cash flow and break-even point. When performing the Financial Evaluation of the Project, a Net Present Value (NPV) of $6,086.09 was obtained; the Internal Rate of Return (IRR) of 79.64%; the Benefit-Cost Ratio is 0.67 cents; the Capital Recovery Period will be 2 years, 7 months and 12 days. |
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