Percepción de la marca Radio Tricolor por parte de los habitantes de la ciudad de Riobamba, en el período 2022

This study is focused on analyzing the perception of the brand Radio Tricolor by the inhabitants of the city of Riobamba, in the year 2022. The main objectives were to identify the brand's image and reputation among the city's inhabitants, determine how Radio Tricolor's communication...

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Autor principal: Endara López, Domenique Samantha (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2025
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Accés en línia:http://dspace.unach.edu.ec/handle/51000/15241
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