Plan de marketing aplicado a la promoción del lugar General Antonio Elizalde.

Marketing is a field that connects with science and the art of investigation, putting and giving value to the necessities of a target. Marketing helps us to identify desires and objectives that are not satisfied on a specific target, determine, and make strategies, or calculate the benefit of a product or service. One of the various marketing lines is Digital Marketing, whose primal objective is to promote or introduce a product or service on digital media and connect that way with our field, Graphic Design. Graphic Design is a tool that helps us communicate information through visual messages that are effective to an established target. On Graphic Design, marketing has an essential part of the equation if we talk about The Brand or branding; we need it to have a strategy plan to promote itself in different areas. Under this argument, we can connect this investigation to the Graphic Design field with Digital Marketing, proposing a marketing plan to promote tourism and gastronomy content of ̈Cantón General Antonio Elizalde ̈ best known as ̈Bucay ̈, located in Guayas Province. This investigation has a mixed approach: Qualitative - quantitative using and analyzing description methods and deductive – inductive. There have been made instruments that help us get data information, such as surveys and interviews. The results showed us and gave us a better perception of the necessity of promotions that ̈Cantón General Antonio Elizalde ̈ has, which led us to know what social media apps we should use. Those were: Instagram, Facebook, and TikTok. With it, we developed a marketing plan focusing on content directions as informative, educational, and entertainment, including an editorial calendar and a budget, and a graphic line to follow on the distinct media platforms.

• Autor Principal: Vallejo Bonilla, Erika Deyanira (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2023
• Subjects: Marketing; Publicidad; Estrategia; Diseño gráfico
• Acceso en liña: http://dspace.unach.edu.ec/handle/51000/10910