El comercio justo y el impacto económico en la Asociación de Mujeres Indígenas Mushuk Kawsay de la parroquia San Juan, del cantón Riobamba
ABSTRACT: The current study aims to diagnose the state of fair trade and its economic influence on the Mushuk Kawsay Association of Indigenous Women in the Parish of San Juan, Riobamba Canton. It was centered on a sample of sixteen female association members. The technique employed in this research...
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2024
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| Online Zugang: | http://dspace.unach.edu.ec/handle/51000/13288 |
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Tag hinzufügen | Zusammenfassung: | ABSTRACT: The current study aims to diagnose the state of fair trade and its economic influence on the Mushuk Kawsay Association of Indigenous Women in the Parish of San Juan, Riobamba Canton. It was centered on a sample of sixteen female association members. The technique employed in this research project involved conducting an interview with the head of the organization as well as administering a survey to women association. The alliance was found to be devoid of fair-trade tactics, which has a negative economic effect on the business ventures they launch using their merchandise. According to the findings of the investigation, the Association of Indigenous Women Mushuk Kawsay of San Juan parish, Riobamba canton lacks sufficient fair-trade practices, and its members are not well-versed in marketing techniques, which makes it challenging for the organization to effectively market its goods and forge alliances with other organizations to enhance equitable price distribution. It is therefore suggested that fair trade tactics be put into practice in order to enhance internal marketing. Keywords: Fair trade, economic impact, marketing, fair prices, strategies. |
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