Análisis de la producción audiovisual en videoclip de genero urbano

The objective of this study was to analyze the audiovisual production in video clips of urban genre in the MTV Awards from 2009 to 2019, through which the characteristics that the urban genre has as a form of expression were established, an analysis of the types of video clips used by the urban genre was made, the visual, sound and editing elements used in the video clips of this genre were defined, applying the audio-visual language in the production of a video clip of urban genre. For the development of the research, the mixed approach was used, making use of the project method, which is based on the experience to develop a series of logical processes that support the structure of the final product. It was possible to obtain a good acceptance of the video made with the validation where a score of 18.27/20 was obtained, being a very good product; In the same way, in the surveys and interviews, a favorable result was obtained by audiovisual producers with extensive knowledge of the subject, since a new proposal was presented for the urban genre that attracted a lot of attention due to what can be observed.

• 主要作者: Correa Macas, Ernesto Moises (author)
• 格式: bachelorThesis
• 語言: spa
• 出版: 2022
• 主題: Videoclips; Género urbano; Método proyectual; Producción audiovisual
• 在線閱讀: http://dspace.unach.edu.ec/handle/51000/9754