El marketing y su incidencia en el posicionamiento de la heladería Poncho Rosa de la ciudad de Riobamba

The present research work entitled Marketing and its impact on the positioning of the Poncho Rosa ice cream parlor in the city of Riobamba, whose main objective was to determine how marketing affects the positioning of the “Poncho Rosa” ice cream parlor in the city of Riobamba. In the investigation...

• Huvudupphovsman: Valdivieso Cevallos, María José (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2024
• Ämnen: Posicionamiento; Estrategias; Marketing; Mercado; Consumidor
• Länkar: http://dspace.unach.edu.ec/handle/51000/14120