Estrategia transmedia con medios digitales para promoción de la empresa Eva Shop

Technology and communication are always evolving; therefore, the Transmedia Narrative seeks different ways to reach users where the story reaches more platforms to interact. This research focused on applying a transmedia narrative strategy for the company Eva Shop, which is a different and innovativ...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Haro Alvarado, Jenny Alejandra (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2023
Gaiak:
Sarrera elektronikoa:http://dspace.unach.edu.ec/handle/51000/11047
Etiketak: Etiketa erantsi
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