Estrategia transmedia con medios digitales para promoción de la empresa Eva Shop

Technology and communication are always evolving; therefore, the Transmedia Narrative seeks different ways to reach users where the story reaches more platforms to interact. This research focused on applying a transmedia narrative strategy for the company Eva Shop, which is a different and innovativ...

• Yazar: Haro Alvarado, Jenny Alejandra (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2023
• Konular: Narrativa Transmedia; Redes Sociales; Biblia Transmedia; Publicidad
• Online Erişim: http://dspace.unach.edu.ec/handle/51000/11047