Turismo de aventura e innovación en la Reserva de Producción de Fauna Chimborazo
This research aims to determine the relationship between adventure tourism and innovation in the Chimborazo Wildlife Production Reserve. The study is qualitative and quantitative, requiring the application of a documentary, field, and descriptive research design. It is designed as non-experimental a...
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| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2025
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| 主题: | |
| 在线阅读: | http://dspace.unach.edu.ec/handle/51000/14795 |
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添加标签 | 总结: | This research aims to determine the relationship between adventure tourism and innovation in the Chimborazo Wildlife Production Reserve. The study is qualitative and quantitative, requiring the application of a documentary, field, and descriptive research design. It is designed as non-experimental and cross-sectional with a mixed method to generate surveys for the public and private sectors that manage and operate within the reserve. The data obtained are analyzed and processed, leading to the approval of the hypothesis tested by the SPSS statistical program for greater reliability, applying Cronbach's Alpha as the correlation coefficient to determine the relationship between adventure tourism and innovation. These elements enabled the development of a viable proposal to solve the identified problem, which consists of designing an operational plan for the new adventure modality, followed by a contingency plan aimed at mitigating risks during the activity. Additionally, a technical analysis of the modality is performed, meeting the requirements of the 2020 Adventure Tourism Regulations for offering a new adventure tourism modality. |
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