Diseño elaboración e implementación de un plan de negocio para la sucursal n° 2 de la “Vienesa Panadería y Café”, ubicada en el ave. Canónigo Ramos y Saint Amand Monrond (sector los álamos) de la ciudad de Riobamba y su incidencia en el posicionamiento y volumen de ventas de la empresa en el período junio – diciembre del año 2016

he objective of this research is the implementation of business plans that allow the development of small and medium-sized enterprises (SMEs), plans, which guide the activities, be they industrial, commercial or service provision, establish objectives and Goals directed at production and sales in a given period. These plans also establish appropriate measures for the good management of the company's resources and adequate financial management, in order to achieve stability and business growth. With this initiative, it was necessary to intervene in a business called "La Vienesa Panadería y Café", which has been running since March of 2016; And that it is one of the branches of the "Viennese Bakery" of the city of Riobamba; The latter, which has been working uninterruptedly since 1930; A bakery of tradition, that produces great variety of bread of high quality and well desired by the population riobambeña and the province of Chimborazo in the republic of Ecuador. The situation in which the company was found was that it did not have economic-financial information, on the one hand; And on the other, its owner lacks the basic knowledge to run his business. Faced with this situation; Studies were carried out, which allowed to know the demand of the market, to structure financial statements by means of its analysis, to detect the problems that up to the moment generated losses; Giving solutions that then delivered satisfactory responses to their owner. This case demonstrates a practical example, so that entrepreneurs of small and medium businesses must foresee and achieve their objectives according to a pre-established

• Main Author: Balanzátegui García, Rosalina Ivonne (author)
• Format: bachelorThesis
• Language: spa
• Published: 2017
• Subjects: Variedad de Producto; Medios de Publicidad
• Online Access: http://dspace.unach.edu.ec/handle/51000/3372