LA COMERCIALIZACIÓN DE PRODUCTOS AGROECOLÓGICOS DEL CENTRO DE ACOPIO DE LA ASOCIACIÓN DE PRODUCCIÓN AGROPECUARÍA SEMBRANDO VIDA Y COSECHANDO FUTURO Y LAS VENTAS EN LA CIUDAD DE RIOBAMBA, PERÍODO 2017

The research work: “The marketing of agro-ecological products the collection center of the association of agricultural production by Sowing and Reaping Future Life and sales in the city of Riobamba, period 2017” analyzes the following problems. The members of the Association does not know the progress of the functionalities of the advertising, promotion and incentive plan that influences the customer’s purchasing decision, there is also no person in charge who maker coverages to know what the customer’s own needs are, or to what extent the clients need a product. The objectives were to identify the production and marketing process of the Agricultural Production Association, showing life and harvesting the future and looking for marketing alternatives with a focus on fair trade. Finally, it was concluded that the Partnership should take alternatives concerning, the marketing with a focus or fair trade, that prices are fair and, above all, competitive on the market. Although this type of products are more costs because the cost of production is high, it is essential to look for alternatives so that sold with greater ease and prevent products from being damaged and lost production.

• Váldodahkki: Arcos Naranjo, Melisa Beatriz (author)
• Materiálatiipa: bachelorThesis
• Giella: spa
• Almmustuhtton: 2019
• Fáttát: AGROECOLÓGICOS; VENTAS
• Liŋkkat: http://dspace.unach.edu.ec/handle/51000/5545