Aplicación de instagram y facebook como soporte publicitario para emprendimientos: caso de estudio Megapic

Today, the most of brands, companies and entrepreneurs use social networks, since we are living in the technological age, where if you are not part of a social network you do not exist, also if you take advantage of these tools organically they will give results in the medium-long term that will all...

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Bibliografiska uppgifter
Huvudupphovsman: Navarrete Echeverría, Kerlie Elizabeth (author)
Materialtyp: bachelorThesis
Språk:spa
Publicerad: 2023
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Länkar:http://dspace.unach.edu.ec/handle/51000/11529
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Sammanfattning:Today, the most of brands, companies and entrepreneurs use social networks, since we are living in the technological age, where if you are not part of a social network you do not exist, also if you take advantage of these tools organically they will give results in the medium-long term that will allow you to create a community and reach your ideal client; And if you are looking to position a business and get results soon, we should consider using Instagram and Facebook as paid advertising support. Ads on social networks is a type of online advertising that allows you to reach your target audience, through a specific social network in this case we will use the internet platforms in exchange for a monetary investment. This type of advertising is currently one of the most used because it allows you to segment in detail to reach users who are interested in your product or service or simply who are close to your area, and the investment is much lower than other types of advertising with higher income.