Estrategia de branding corporativo para el posicionamiento de la marca Kids Dental en redes sociales.

There are numerous techniques and mechanisms to generate positioning on social networks, which are adapted to the situation of each company. The present technological innovations provided to own a brand digitally. In this project, a branding strategy was developed to generate the positioning in social networks of the Kids Dental office in the Pelileo city. Where a visual problem was detected, since the pediatric dentist uses his personal networks to show his service, lack of design in his publications and only a linguistic code. The office is known in the Pelileo canton for the excellent work that the pediatric dentist does and has become known by word of mouth, which is why it is necessary to create a brand so that its clients can identify it and in the same way It is able to position itself on social networks and have new reach within the canton and outside of it. Using the AIDA methodology, the four respective phases were executed, in order to develop the branding strategy for positioning on social networks, in which the creation of the brand, brand manual and branding strategies that will help the company positioning.

• المؤلف الرئيسي: Meza Villafuerte, Luis Lizandro (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2024
• الموضوعات: Estrategia de branding; Posicionamiento; Identidad corporativa; Social media
• الوصول للمادة أونلاين: http://dspace.unach.edu.ec/handle/51000/13096